Resources COVID-19

The Reality Behind PMI’s Annual General Meeting Claims on COVID-19

May 19, 2020

On May 6, 2020, Phillip Morris International (PMI) assured its shareholders that, during the COVID-19 pandemic, its primary concern was the health and wellbeing of its employees and their communities.

But the slides the tobacco company shared during its annual shareholders meeting reveal the true concerns that lie under its thin veneer of philanthropy: a decline in sales and a lower “user acquisition rate”—in other words, fewer new tobacco users.

STOP researchers conducted a review of key slides from PMI’s meeting. When the reality of PMI’s actions is juxtaposed against its false rhetoric, its duplicity becomes clear.