Driving Addiction: F1 and Tobacco Advertising

By the end of the 2020 season, Formula 1 will have made U.S. $4.5 billion from tobacco sponsorships—one of the last global sports series that still allows tobacco marketing. And because F1 has an overwhelmingly young and affluent fanbase, a new generation is being exposed to highly addictive, harmful products.

As F1 enters its 70th year, the time has come for the sport to wave the checkered flag on Big Tobacco. Read more about the history of tobacco sponsorship in F1 and the duplicitous methods being used to court fans.

Read the Executive Summary

Read the Executive Summary in French

Read the Executive Summary in Spanish

Read the Report