Concealing Decades of Smokescreens: PMI’s Unsmoke Campaign

On April 8, 2019 Philip Morris International (PMI) launched “The Year of Unsmoke,” a marketing campaign that claims to encourage smokers to quit by prompting them to switch from traditional cigarettes to next generation products. Yet PMI continues to work against tobacco control policies and recently even launched a new a cigarette brand in Indonesia. The campaign is a tactic that is all too familiar in the tobacco industry: creating a façade of concern for health while marketing products that kill.

Read the brief for recommendations on how to protect tobacco control policies from industry influence, or visit Unsmoke Is a Joke for updates on PMI’s campaign.