Resources Business of Tobacco

Coronavirus: Big Tobacco Sees an Opportunity in the Pandemic

May 14, 2020

During the COVID-19 pandemic, the tobacco industry has been hard at work exploiting the crisis to push its products and position itself as a trusted health partner. British American Tobacco (BAT) has even created branded face masks which were shared with social media influencers as part of a marketing campaign. Read more about BAT’s efforts to reach “new adults” during the pandemic.