IQOS Compared to Cigarettes: Spin vs Truth
October 16, 2020
The United States Food and Drug Administration (FDA) found that Philip Morris International’s (PMI) heated tobacco product, IQOS, does not reduce risk of death and disease when compared to cigarettes. But because the FDA also ruled that IQOS meets the less stringent exposure modification standard, PMI is capitalizing on the confusing language and praising the FDA’s ruling as a “milestone for public health.”
In this mythbuster, STOP contrasts PMI’s marketing spin with the truth of the FDA’s ruling and its implications for public health.