Resources Next Generation Addiction

New Products, Old Tricks? Concerns Big Tobacco is Targeting Youth

March 31, 2021

New reporting from The Bureau of Investigative Journalism (TBIJ) raises concerns about the marketing of novel tobacco products, which they believe is likely to attract youth and non-smokers. British American Tobacco (BAT) has launched a £1 billion campaign that is likely to attract youth through glossy, aspirational advertising, music and sporting event sponsorships and paid influencers promoting BAT products on Instagram and TikTok. TBIJ also alleges that BAT promotional reps offered free product samples to youth under 18 years old in two countries.

TBIJ’s reporting on the global tobacco industry is funded by support provided, in part, by Vital Strategies, a partner in STOP.