Driving Addiction: A Race for Future Generations Case Studies

Formula One and Big Tobacco have similar goals: to reach young and diverse audiences. A new report in STOP’s “Driving Addiction” series sheds light on how growing interest in F1 is also bringing increased attention to tobacco products.

Three case studies from the report highlight how these tactics vary country-by-country. Whether it’s subverting local advertising laws by putting tobacco logos on F1 cars or hosting secret concerts with a VIP guest list, the industry is always looking for ways to ensnare new users.