The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More
November 15, 2023
As people have shifted to using digital media, marketers of unhealthy products like tobacco have followed. This report uncovers the latest tobacco marketing tactics online, from advergaming to influencer promotions. It also looks at the next frontier of tobacco marketing, particularly what technological innovations like the metaverse may bring, and offers recommendations to get ahead of these developments.