JUUL Labs: An Industry Brief

JUUL Labs Inc. is a San Francisco-based e-cigarette company with a history of ties to some of the world’s leading tobacco companies such as Japan Tobacco International and Altria. JUUL, the company’s main product, has recently been the focus of considerable media attention and critical commentary around its popularity among young consumers. This industry brief highlights JUUL Labs’ history and provides a company profile including: controversial sales strategies, lobbying and political donations, illegal sales of high-strength JUUL products and much more. This brief will enable journalists and advocates to gain background information on JUUL.