Americans for Tax Reform (ATR) is a U.S.-based lobby group which opposes all tax increases as a principle, but has also spoken out against other tobacco control protections such as plain packaging. Founded in 1985, ATR organizes the Taxpayer Protection Pledge, which asks all candidates for federal and state office to commit themselves in writing to oppose all net tax increases. ATR has been accepting tobacco industry funding since the 1990s.
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