Consumer Choice Center

This lobbying group was set up by the U.S.-based Students for Liberty in 2017, with staff in the United States, Canada and the EU. The CCC promotes looser regulation of consumer products in reportedly over 100 countries, covering, for example food and agriculture policies, food and soda taxes, food labelling, health care and tobacco harm reduction. CCC has received funding from Japan Tobacco International, who co-funded its launch event and is a member of CCC, and Philip Morris International.