Less Harmful Coalition

The Less Harmful Coalition (LHC) is an organization supported by Philip Morris International subsidiary Rothmans, Benson and Hedges (RBH). It states that its mission is “To advance education and awareness of pragmatic approaches to less harmful substance use, mental health, and other harms impacting people and communities in Canada.” LHC has been linked to Outfox Communications, a company contracted by PMI to run an ‘Indigenous Harm Reduction Forum’ in 2019.