UK Vaping Industry Association (UKVIA)

UKVIA was established in 2016. Up until September 2023, the Big Four transnational tobacco companies were members. Current members listed by UKVIA include e-cigarette manufacturers and retailers, including JUUL Labs. UKVIA has lobbied for the use of e-cigarettes as a smoking cessation tool, and against restricting e-cigarette advertising and promotion in Scotland. It has also lobbied against international regulation. Its partner organisations have tobacco company members.