UK Vaping Industry Association (UKVIA)

UKVIA was established in 2016. Its members consist of small e-cigarette manufactures as well as JUUL Labs and the four major transnational tobacco companies: Japan Tobacco International, British American Tobacco, Philip Morris International and Imperial. UKVIA has lobbied for the use of e-cigarettes as a smoking cessation tool and against restricting e-cigarette advertising and promotion in Scotland. It has also lobbied against international regulation.