The Fast Track to Young Consumers
April 05, 2023
The iconic logos emblazoned on F1 cars and livery include some harmful sponsors: the world’s two largest cigarette companies.
Sponsorship through F1 allows these cigarette giants to circumvent regional advertising bans, reach young audiences and leverage multiple platforms such as Netflix and the F1 app, exposing their products to millions of fans.
Learn how these companies are using F1 sponsorships to promote their deadly products to a global audience.