Resources Industry Marketing

India Regulates Tobacco Content on Streaming Services

September 18, 2023

India is the first country in the world to regulate tobacco content in online video streaming platforms such as Netflix. The new regulations will help prevent tobacco industry messaging and imagery from reaching the ever-expanding audiences that consume media online, especially youth.

The regulations require health warning messages to appear before, during and after content that depicts tobacco use, extending an existing law that applies to movie theaters and broadcast television channels.