Resources Inequity

Stopping Menthol, Saving Lives: Ending Big Tobacco’s Predatory Marketing to Black Communities

May 3, 2021

For decades, Big Tobacco has systematically targeted Black communities in the U.S. with what Campaign for Tobacco-Free Kids has labeled as “predatory marketing” campaigns. As a result, tobacco use is the largest driver of preventable death for Black Americans, claiming 45,000 lives every year. Read more about Big Tobacco’s marketing practices, and how to counter them, in this report from Campaign for Tobacco-Free Kids.