Lives at Stake

Threats. Bribery. Lies. Outright violence. Tobacco control advocates have seen it all. Yet they still find the courage to take on an industry that targets children and others with addictive, deadly products.

In STOP’s new series, “Lives at Stake: True Stories of People Challenging Big Tobacco,” hear from those at the forefront of the fight against Big Tobacco.

In a new video, Erick Antonio Ochoa, executive director of Salud Justa, describes how public opinion can put pressure on politicians to enact—and enforce—lifesaving tobacco control legislation.

This video series is an extension of the Global Tobacco Industry Interference Index, a tool that guides policymakers on how to prevent industry meddling. Explore the Index for more information on how the industry attempts to weaken and obstruct tobacco control policies across the world.