Flavors (Including Menthol) in Tobacco Products

Adding flavors, including menthol, to tobacco products makes them more appealing to young users and harder to quit. Young people in low- and middle-income countries (LMICs) in particular are being targeted with new, enticing flavors and gimmicks such as flavor capsules. This is a growing concern because nearly 80% of the world’s smokers live in LMICs.

Read the brief to learn more about the dangers of flavored tobacco, including how the tobacco industry circumvents flavor bans. And read the research summary for key findings on flavored tobacco growth in LMICs.