Broken Promise: Philip Morris International Is Not Quitting Cigarettes
September 24, 2024
As part of Philip Morris International’s (PMI) plan to usher in a “smoke-free future,” the tobacco giant pledged to reduce its cigarette sales by 157 billion sticks over six years.
New analysis uncovers the truth: PMI’s stated “aspirational” target was actually in line with existing market projections due to declining cigarette sales globally.
Download the infographic or read the paper to see how PMI spun diminished sales as a transformation effort—and learn why it is nowhere close to its stated target today.
