Think Philip Morris International Is Really Going “Smoke-Free”?

Think again

Philip Morris International's claims of a smoke-free future ignore key details, like how the company still sells billions of combustibles.

Philip Morris International, the world’s largest transnational cigarette company, claims it’s “delivering a smoke-free future.” But its actions tell a different story.

While telling governments and consumers that it has “made the decision to go smoke-free”:

  • PMI continues to produce hundreds of billions of cigarettes per year—and has increased shipment volumes in certain regions.
  • PMI continues to advertise tobacco, including to young people and nonsmokers.

Governments and consumers should also be skeptical of Philip Morris International’s aggressive marketing of its “smoke-free” alternatives to cigarettes.

  • PMI’s flagship “smoke-free” product, IQOS, may not actually be smoke-free and isn’t proven to help people quit smoking.

Philip Morris International’s actions show that its “smoke-free” rhetoric is a PR effort to improve its public image while continuing to profit from the sale of addictive and deadly products.

Learn more about how PMI is continuing to drive nicotine addiction and tobacco-related harms.